Brief: 

Create holistic branding for Known Meningococcal that resonates for HCPs and consumers.

Unify past ideas and evolve into a refreshed and impactful identity. 

Outcome: 

The new Know Meningococcal brand has been built on the pillars of hope, inspiration, integrity and sincerity. The consistent experience and recognisable brand cultivate deep and clearer understanding of the Know Meningococcal story and what they represent as a brand.