Brief: 

Develop a creative campaign to pitch and launch Ryaltris as a new OTC product.

Use brand guidelines with focus on a shopper-first mentality.

Outcome: 

“Stuff that!” A campaign with 'baditude' that stops shoppers in their tracks. It addressed allergy sufferers’ pain points by promoting a dual-action product that relieves symptoms effectively. The campaign connects emotionally, empowering consumers to take control. The creative strategy balanced fluency, fame, and feeling to drive impact. Paired with a bold visual story.