Brief:

Develop a cohesive visual identity for GSK’s shingles education materials, improving brand recognition, trust and message consistency across consumer and healthcare professional communications.

Outcome:

A unified brand system anchored by a refreshed logo and modernised visual identity. The design retains the brand’s recognisable teal palette and heritage cues while introducing a clean, contemporary framework across all touchpoints. Supported by comprehensive guidelines, the new identity strengthens clarity, credibility and engagement, creating a more recognisable and authoritative presence for shingles awareness communications.