Brief:

Develop a campaign for Galderma Aesthetics to engage the Cosmetic Injector community and create memorable event experiences that highlight their specialty product range.

Outcome:

The creative idea highlighted the seven-second window in which people form first impressions, showing how injectors help clients make an impact. The interactive digital station let attendees explore Galderma’s product range by selecting a persona based on first impressions. The visual campaign leveraged Galderma’s global brand guidelines and was embraced internationally, successfully rolling out across multiple regions.